The 7 closes I reach for most often across 50,000+ deals — the exact words, when to use them, and the one mistake that kills each one. Read it in 7 minutes. Use it on your next call.
Don't read this like a book. Pick ONE close below that fits the situation you're in most — your next 3 calls — and use it word for word. Once it's automatic, add the next one. That's how a skill installs.
The single highest-leverage close there is. You stop asking if they'll buy and start asking which — moving straight to logistics as if the decision is already made.
Asking "So… do you want to go ahead?" That hands them an easy exit. Never give a yes/no when you can give a which.
Right before the ask, stack everything they're getting. Value feels bigger when it's spoken out loud as a list.
Listing the price before the value. Always stack what they get first, then land on the number.
This isn't a script — it's a discipline, and it's worth more than any line. State the price calmly. Then stop talking. The first person to speak after the price loses.
Filling the silence with "…but I could maybe do a little less." You just negotiated against yourself before they even responded. State it. Then shut up.
Give two yeses. Both options move the sale forward. Neither one is "no."
Use the calendar, the season, or your actual schedule. Real scarcity closes. Fake scarcity destroys trust the second they catch it.
The classic for an emotional or price objection. Validate, relate, redirect — without ever arguing.
Once you've handled the objections, the strongest move is often the simplest. Just ask. Confidence closes.
Re-pitching after they're already convinced. When they're ready, stop selling and start booking. Talking past the close talks people out of it.
These 7 are the closes I lean on most. The full Closing Playbook has all 12 closes, the complete telemarketing + in-home frameworks, the 3-tier price-anchoring model, the full 50+ objection rebuttal library, the follow-up sequences, and how to train a crew to close. Everything I used to build a four-state business.
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