I'm a trades guy.
I closed 50,000 deals. Here's how.

I didn't learn to close in a seminar. I learned it on doorsteps, on ladders, and on the phone at 6 AM in a Nor'easter. From one truck to four states. These are the exact scripts that built a 4-state service business.

Get the Closing Playbook → Book coaching
50K+
Jobs closed
60%
Close rate
4
States
847
Reviews

What I offer

Three ways to close more deals. Pick the one that fits where you are.

📘

Playbooks

The Closing Playbook ($149), Objection Swipe File ($29), and Review Engine ($39). The scripts that built the business.

$29–$149
Browse →
📞

Sales Coaching

Weekly 1-on-1 calls to fix your close rate. Live objection coaching between calls. Custom scripts for YOUR customers.

$500/mo
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🛠️

Repurpose Tool

Turn one piece of content into 5 platform-ready versions. Built because I was tired of rewriting the same post for every platform.

$19/mo
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Every script in every playbook was used on a real customer, on a real job, for real money. No theory. No shortcuts. Just the words that kept a truck-and-ladder operation alive and growing for 15 years.

— Alex, The Trades Guy